Swarovski X SKIMS

SWAROVSKI X SKIMS

This collaborator needed no introduction, but it’s a high bar to work with the best. I collaborated with Kim Kardashian’s team to create a unique tagline for the campaign, also writing the website content, newsletters, OOH and in-store comms as well as the spectrum of instagram content from teaser to launch.

Uniting the two iconic brands in a brilliant collaboration, Swarovski X SKIMS was born. Researching their products and understanding their USP to unify the brands through tonality and language, I led the storytelling throughout the campaign on every touchpoint.

The social content for this campaign over all our platforms had the highest engagement we’ve ever seen, earning hundreds of new followers and millions of engagements across our socials. The entire collection sold out in under 2 hours worldwide.