Swarovski X fusalp

SWAROVSKI X fusalp

Illuminating the slopes with a limited-edition ski and outdoor clothing capsule that combines Fusalp’s elegant winterwear with the glamour of Swarovski crystal embellishments, Swarovski X Fusalp was created.

Fusalp’s signature style is the singular choice for ski connoisseurs in France and beyond. With 70’s style silhouettes now featuring elegant Swarovski® crystal embellishment, this collection is glamour redefined. I crafted a unique tagline for the campaign, and wrote the website content, newsletters, and instagram content from teaser to launch.

Delivering retro-inspired, tailored ski silhouettes enhanced with sparkling details for a high-fashion, ultra-feminine look, the collaboration draws on the craftsmanship of both houses: Swarovski contributes intricate crystal work, including custom-developed tricolor stripes and signature motifs, while Fusalp provides the advanced tailoring and technical fabrics for high-performance and glamorous skiwear. A match made in ski heaven.