Swarovski X ALICE IN WONDERLAND

SWAROVSKI X ALICE IN WONDERLAND

Capturing the enduring magic of Disney’s Alice in Wonderland with a uniquely reimagined collection, I crafted the storytelling and narrative to bring it to life across the website, social channels, and D2C content.

Illuminating the charming characters with crystal charm, Swarovski X Alice in Wonderland was created. My job was to ensure the delicate Disney tonality was approved and brought through the Swarovski comms. This required close collaboration with the designers and internal social team.

LinkedIn Launch Post Copy (US English)

FALL INTO A WONDERLAND OF DISNEY MAGIC
We are delighted to introduce the new Disney’s Alice in Wonderland and friends collection. Inspired by the irresistible spirit of these iconic characters, Swarovski has reimagined Disney’s Alice in Wonderland and friends with impeccable crystal savoir-faire. 

The unique charm of Alice, The Cheshire Cat, The Mad Hatter and all your favourites is depicted in an exquisite decor and merchandise range with incredible vivacity and attention to detail. A charming collection that stays true to Disney’s fantastical animation, each iconic personality is captured with vibrancy and joy.

Delicate details make them the perfect gift idea or favor, every characterful pose interwoven with bespoke dancing stone technique, pavé settings and rhodium-tone lacquered elements. 

Wear the wonder with Alice in Wonderland and friends, now yours to own and to cherish.