Swarovski MASTERIES
SWAROVSKI MASTERIES
As Head of Copy, part of my job was to understand every part of the brand, and especially what made the crystals unique. Each cut, colour, and complication, all the way from the origins of the brand to their latest innovations. Growing the team meant that we had to be at the same level, to communicate the detail in each design, and they were able to use the document as a comprehensive collection and guide to everything Swarovski. Highlighting each of the Masteries in high detail, where they apply to each of the families, and how they are applied by the artisans.
Working with the designers, I wrote and edited the content of the Swarovski Masteries deck. The teams were able to reference all the collections within it, a shortcut to understanding and being able to use the information to write anything from eCRM to website copy, social media to LinkedIn posts. Laying down everything in one place to deliver a work of brilliance that everyone could benefit from.
