Shreddies Knitting Nanas

Shreddies asked us to do a nationwide experiential campaign for them that tied in with their below the line marketing and television advertising featuring their ‘Knitting Nanas’.

We had to give a feeling of warmth, coziness and familiarity in order to encourage brand loyalty, so people would keep a fond memory of Shreddies with them from it.

Humor was also very important to appeal to all demographics. Wheelie shoppers rather than traditional shaped dumpbins so that the BAs had freedom to approach people and were mobile.