O2 The Walk

O2 the walk

Not only rewarding fans, the backstage activation allows fans to send their tweets and images directly to the artist, digitally mapped onto ‘The Walk’ to the stage.

Amping up the adrenaline and giving fans the chance to share their excitement with the artist, the images would ‘follow’ the artist, morphing and changing as they go.

Rewarding both fans and artists, this will put The O2 at the forefront of digital fan/artist interaction.