O2 Fan Up Arena

o2 fan up arena

O2 wanted to create a destination space within the arena that would champion music fans, and encourage engagement and reward to build brand awareness.

What we created was a fun hub full of activity and buzz. The FAN UP! Area is all about getting people to prove how big a fan they are. We want fans to FAN UP and show us their skills in order to not only get recognised on our leader board, but also to gain points and rewards they can redeem on special offers across the venue.

Using the existing floorplan and mood boards we have created 3D visuals to bring the Fan Up! Area to life. These views are of the Interactive Quiz Zones and Activity Zones.