Logitech 10-10

Known for their superior mice, Logitech wanted a teaser campaign for their newest offering, the G602 gaming mouse. As well as sporting all the usual superior mouse technology, it also gave more playability and longevity than any other mouse that was currently on the market. Players could use the mouse in endurance mode for up to 1,440 hours without worrying about when the batteries would run out.

The mouse lasts 10 days and 10 hours on each charge, so we built a teaser campaign around the immerse gaming experience that it gave. We blended real life imagery with gameplay in a dream-like state to achieve this. I assisted in the storyboarding and editing of the teaser advert below, which was a huge success for the brand.