FAGE Total Perfection

fage total perfection

Total wanted a new campaign that was more aligned to their current American positioning, and we gave them Perfection. The campaign underlines the time, skill and effort that goes into creating a genuine Greek yoghurt, and the equivalent effort that people make in their own passions. They are striving to perfection for their passion. This was aimed at foodies, bang on their ethos with an emphasis on the strategy.
I additionally created a meaning for the initials FAGE, which has no current recognition as a brand as yet in the UK, with the words For an Authentic Greek Experience. The client loved the campaign and the strategy, however they were required to align with their international agency - and then we won the account back within six months. Delighted.